Creator Safety Standards
Effective date: 24 October 2026 Last updated: 24 October 2026
1. Required standard
Publishers must exercise reasonable care when designing and describing Tours, verify material directions and avoid unlawful or foreseeably dangerous instructions. A minimum publication commitment never requires a materially unsafe Tour to remain on sale.
2. Pre-publication checks
Check that the route can lawfully be followed, including permissions, crossing points, restricted land, seasonal opening, terrain and foreseeable access barriers. Test directions and trigger locations using a suitable method and keep a record of the check and its date. Where a route has not been physically checked, do not describe it as field-tested; disclose material uncertainty and arrange appropriate verification before giving safety-critical directions.
Do not place a stop where a visitor would be encouraged to stand in traffic, on a railway, in a dangerous waterside position or in a prohibited area. Directions must account for safe crossings rather than merely selecting the shortest line between coordinates. Motorised or cycling experiences require mode-appropriate checks and instructions; a walking assessment is not enough.
3. Listing and stop disclosures
Clearly describe the starting and ending points, mode of travel, distance, estimated duration, terrain, steps or gradients, expected physical demands, material traffic or weather exposure, opening/access limits, additional charges and relevant age suitability.
Make accessibility claims specific and evidenced. 'Step-free' is not necessarily wheelchair accessible. Identify known limitations and the date/source of an assessment. Do not promise universal suitability or use an unverified accessibility badge.
Distinguish digital content from transport, admission, live guiding or emergency assistance. Present safety-critical directions clearly in every offered language. AI translation or narration must be checked by someone able to assess its meaning and safety.
4. Ongoing care
Review material reports and update significant changes reasonably promptly. For a credible serious hazard, legal restriction or rights concern, activate the urgent pause and notify Guides immediately or as soon as reasonably practicable. Do not wait for the minimum publication period to expire or for an ordinary support ticket to be completed.
Temporary inconvenience may be addressed by a safe alternative and clear notice. Permanent closure or an unfixable risk may require withdrawal. Customer-access restrictions and remedies should be coordinated with Guides; do not silently replace the experience with a different one.
5. Evidence and limits
Keep appropriate records of route checks, permissions, incident reports and corrective actions for a proportionate period. Do not collect or circulate unnecessary sensitive information. Have any professional insurance or qualifications required for the activities you actually undertake; Guides' acceptance of a Tour does not certify your insurance, credentials or route safety.
We may request relevant evidence or suspend a Tour to address a substantiated risk. These standards allocate responsibilities without excluding Guides' own obligations or a customer's mandatory rights.