Build your tour, stop by stop
Create routes, add places of interest and bring each stop to life with stories, audio, images, video and written content.
For independent guides & storytellers
Create and sell self-guided tours, your way.
Turn your local knowledge, expertise and favourite places into experiences people can enjoy at their own pace.
Build self-guided walking tours and audio guides with interactive maps, stories, photos and videos. Publish your tours on Guides and share them with travellers.
Your stories. Your tours. Your way.
Whether you’re an experienced walking guide, local historian or someone with a remarkable story to share, Guides gives you the tools to turn your knowledge into an experience.
Share your expertise
Publish tours under your own guide profile. Give travellers a way to discover your experiences and leave reviews.
Create free or paid experiences
Offer tours for free or set a price for your content. Share them with your existing audience and reach people discovering experiences through Guides.
How to Create an Experience
Bring your stories to life in 4 simple steps
- 1
Add the basics
Give your tour a name, description and cover photo. Tell explorers what makes it special.
Create a tourTour nameHistoric London walk
DescriptionDiscover local landmarks and the stories that make this city special.
Cover photo - 2
Add locations and stories
Build your route easily on our interactive map. Add stories, photos and videos that bring each stop to life.
Add stop- 1
Cathedral squareA story at this stop
- 2
Riverside viewpointA story at this stop
- 3
Hidden courtyardA story at this stop
- 4
Garden walkA story at this stop
- 1
- 3
Add audio and languages
Upload your narration and add translations so explorers can enjoy your stories in their language as they explore.
Narration and languagesBring your stories to lifeAdd engaging audio and share your tour in multiple languages.
English · PrimaryRoyal Exchange0:00–:––
FrançaisRoyal Exchange0:00–:––
中文Royal Exchange0:00–:–– - 4
Publish
Once ready, publish it for explorers around the world to discover.
Ready to publish?Publish your tour- Tour summary completed
- Stops added
- Stories written
Turn the places you know into experiences worth discovering.
Create historical walking tours, local heritage trails, cultural experiences and themed routes. From fascinating city stories to overlooked neighbourhoods, your knowledge can help people discover something new.
Your audience can explore with the Guides mobile app, following interactive maps and enjoying stories on their own schedule.
Questions creators often ask
Do I need to know how to code?
No. The Guides tour builder lets you organise routes, stops and content without developing your own app.
Can I create free and paid tours?
Yes. You can publish free experiences or sell access to your tours, subject to the applicable publishing and payment terms.
How will people discover my tours?
Published tours can be discovered through Guides. You can also promote your tours to your own audience. Marketplace visibility does not guarantee purchases.
How much can I earn?
Creators keep 75% of eligible paid tour sales, excluding processing fees. Review the current commission, payment fees and payout terms before publishing.
A place you know. A story worth sharing.
Turn your knowledge into a self-guided experience that others can discover.